Some of the negative comments are interesting. In these very forums members were asking for exactly what the Ellipse is, a F80 like product with updated features. It can be a stand alone device or a neat little soundbar for a TV. The reference to being sold in Best Buy is amusing as that clientele is highly unlikely to pay thousands for what they perceive to be a bluetooth speaker. Put the Ellipse on the counter in a high-end kitchen store and the lady of the house will want one. It might bring a few newcomers to Meridian but we will have to see. If you look at the big picture, what Meridian is doing makes perfect sense for survival. Take a look at the fabulous DSP9 for instance, it is so much better than the 7200SE yet only one member of this forum owns a pair as far as I have seen. Dealers have reported quite a number of sales so that tells you that a great many Meridian owners don't spend time on this forum.