"Perhaps by nature, they are not necesserily computer enthusiasts and therefore unlikly to DIY a server solution. This is where "Sooloos" comes in as a future technology for them."

I don't think that it's about wether or not you are a computer enthusiast, because the ease of use is already there. You don't need to be an enthusiast to set this up. You just need to be computer literate these days. I think that Sooloss appeals to those people who simply want someone else to do it for them. They don't want to set up or tweak their own system, and they aren't critical listeners either. They don't know what room correction or upsampling is either. It's the convenience and luxury over iTunes GUI, sonos, etc., and they are prepared to pay for it. There is a kind of hi-fi customer who isn't really into hi-fi.

Now if you just so happen to have the money to burn, and the kind of room with Creston/AMX consoles etc., then by all means get a Sooloos. But for your normal audiophile, I'm curious about who in that 50% is looking to trade up now that Meridian owns the company.