One of my pet peeves, and I'm not picking on you specifically Frank, is that there is a lot of work involved beyond the raw parts cost. This involves many man-hours that have to be amortized across all the units. I don't work for free and neither do the people that developed the product.
Comparing raw hardware costs with a product with substantial R&D costs is a bit like saying you can buy all the components for a house for $25000. Sure, but what about everything else that goes into taking it from a collection of components to a finished product?
Intel is charging $1000+ for the latest and greatest Nehalem processors. What's the parts cost there, $15?
I apologize if I came off as offended or strident. I guess I am just saying that now that I know what is inside a Sooloss, the Sooloos software interface is not worth $11,000 to me, although it may be well worth it to others. Were I to spend that, I would rather spend it professionally revamping my listening room for better acoustics or upgrading my Meridian speakers. Everyone has different means, ends, and priorities.