In response to both the above posts from whumpf and Frank, I agree that "middle market" might not be a good description.

Vanquish/DBS = 800 Series
DB9 = G Series
V8 = F80

The V8 isn't "cheap" but, as you say, neither is the F80 in it's sector.

The competitors to the F80 are generally lower in cost but might not be so desirable.

By contrast, Ferrari (Meridian's collaborator) have announced they will not be bringing out a lower cost car (Dino 2010?) and will stick to the high end where they still have 2 year waiting lists which they actively want to manage down to 12 months. This indicates how they view their brand.

Malcolm