Meridian Unplugged - Powered by MrTechGuy.co.uk Forums Discussion Meridian - Systems New Meridian / Alfred Dunhill AD88

Dunhill was unkown brand to me here in Sweden. And no, I don't like tobacco companies. I'd rather wait for the F98 with real ethernet/wireless connection.

A quick delve into wikipedia leads me to believe that Dunhill cigarettes are made by British American Tobacco, so they're separate from the Alfred Dunhill owned by Richemont. The cigarettes don't seem to use the distinctive Dunhill logo, although Alfred Dunhill did produce cigarettes in the past.

Mark S

So we are all wrong and spinaltap can keep buying M kit. Unfortunately, it's the perception that matters and there is clear brand confusion here.

For me, and I'm Swedish, Dunhill mainly rings two bells for me.

The first one is tobacco, mainly the cigarettes. The second is the Alfred Dunhill Cup, the former unofficial Team World Championship, now replaced by the Dunhill Links Championship. Also in golf, there was a lot of talk against the association for a sport with a tobacco company.

Clothes and other apparel has been more important for Dunhill, Marlboro and other brands - but in the beginning the diversification ws almost only to be able to advertise the brand when many countries banned tobacco commercials.

And the AD88 isn't cute, that's for sure.

Good morning
i live in Düsseldorf, Germany.
Couple of years ago we had a AD store on the famous shopping mile called Kö.
The dissapeared 5 years or so from the place.

Best
Armin

Maybe it moved down into the long Düsseldorf subway...?

It is sooo long that i might missed it:-)
It sounds like you know it

The mother ship was concerned about some of information being spread in
this thread and wanted to clarify a few things.

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It`s very rare that I feel the need to jump into a discussion on the Hitchhiker`s forum, but I`ve seen some comment on the site regarding the Alfred Dunhill AD88 product and would simply like to clarify the fact that the Richemont-owned Alfred Dunhill brand is not connected with Dunhill tobacco products, which are made by British American Tobacco. They are two separate entities and have been for over a decade.

We are making the AD88 product on behalf of Alfred Dunhill, a brand that specializes in men's luxury leather goods, writing implements, timepieces, fragrances and clothing. The product was designed by Allen Boothroyd, with significant input from the team at Alfred Dunhill, and does not use the composite material featured in the F80. The AD88 actually uses very traditional wood and lacquers instead.

Finally, I`d just like to be clear about the fact that Meridian is not owned by the Richemont group. Richemont`s Executive Chairman is one member of the Muse Group who took a minority shareholding in Meridian in 2007.

Best wishes,

Stuart.

I think we had gotten there in the end, but clarification from Stuart (Russell, Meridian Marketing Manager) is welcome. What is interesting is the clear brand confusion.

Rare indeed but welcome all-the-same. I often wonder why the mothership doesn't simply kill off more of the rumours that sometimes get going here.
That doesn't have to be full disclosure of anything sensitive, but, the almost total vacuum does give rise to more nonesense than is necessary at times.
I recall HQ mentioning to me pre-2007 visit that HQ would be looking to be more active on the forum.....wonder what happened to that ?

I used to be in the software business when User Groups were popular and influential. The best of the groups were independently minded; whenever we tried to control their thinking and direction, we lost. So in a way M are playing this perfectly. They get access to customers' ideas and gripes just be listening. This forum is a unique and valuable resource that can't be duplicated! Just mho.

Thanks very much Meridian (if you are still reading this) for the very helpful clarification. I had felt very negative about the brand, not least because my father had also died a long and painful death from smoking. It is good to know with such authority that there are no links with tobacco products. I hope you will be able to get that message across to the wider public!