I am a marketer, and a long-term member of the (UK) Chartered Institute of Marketing; so it is with some knowledge and experience of marketing that I proffer the following opinion......

Re: Meridian end of term Marketing report. Could do better - much better!

How long has it been since we were offered some mysterious gift for registering our products?

I've had my Meridian kit for some 13 years, so the accompanying letter congratulating me on registering my 'recent Meridian purchase' was irritating - alongside the miniscule key fob residing at the bottom of the oversized envelope that almost got thrown away.

No-one could possibly expect a free F80 (like Frank), but something more in keeping with the spirit of this forum would have been more graciously received - something along the lines of the home-cinema book we were all given at the Hitchhikers day last February - or even a tee-shirt or CD, perhaps.


Not an Actor, nor married to Jamie-Lee Curtis.

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