I get the business justification for both companies quite easily. It makes a lot of business sense for them to target an affluent client base who are easily influenced by premium branding. When I say that I am sceptical, I am commenting purely from an audiophile point of view. I believe this will be a better sounding, but grossly overpriced boombox - not a product that will seriously match what an audiophile can achieve for the same dollars spent. Ferrari has nothing to do with hi-fi, plain and simple.

I think it's shape is totally wrong, except for boombox or outdoor purposes. It won't properly fit on most shelf systems.