Hmm,

This all sounds a bit familiar to me. Porsche took a caning from journalists and enthusiasts when they released the Cayenne - to quote Evo magazine "an answer to a question no-one was asking". I think I read that it's doubled its pre-manufacture sales targets and put Porsche on a stronger footing financially leading to the ability to produce very highly regarded hot-rods such as the various GT models (GT3, RS, GT2).

There's nothing wrong with appealing to the mass market if it allows a company to thrive and move on in a stronger financial position. Maybe the enthusiasts will benfit in the long run in this scenario too...

Stu

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