Three years ago when DVDA came out it was a seller's market. Now that DVDA has failed, and the $300 Squeezebox is rivaling these $7,000-$16,000 transports in performance (and whipping them in functionality), it has become a buyer's market. Quite frankly I think that people just got too carried away and believed the hype that came from Meridian, Widescreen Review, etc. Now the reality has set in - don't spend $7k on a player if the software isn't there, or if the diminishing returns are obscenely expensive - and you simply have a hard time selling stuff that just isn't worth it to the majority of people. This is even putting aside that the Meridian players had a great many bugs to boot. For just about every product out there, the hype is over - it's now about real value, real function and real enjoyment. Forget the pretense -it costs way too much.