I think they just opened first come bookings of the best seats privately to start off in the case of The Fountain screening, as the event is now publicised on the website of the Everyman cinema in London where it`s taking place.

http://www.everymancinema.com/cinemas/timetable.asp?SessionID=A2A4DCBD4D9946F2B5ABB3A0A95F44FB&cn=1&ci=2&ln=1&fi=4448|466|0

That`s a surprise that the IMDB never opened up any kind of connections for getting yourself into private screenings though. I used to smuggle my way into a variety of private and press screenings in the past thanks to the good connections of one acquaintance or another. I`m going for the comfort, the q&a and the fact parts of the score are going to be played live on a harp during the booze and nibbles session. smile

PS: John Lewis just threw 8 more SXRD TVs in stock on the website. wonder if any will last until Thursday... �999 is really more than I should be spending on myself right now, but it's an incredible hulk of a TV for the price.