I think the software would have to start coming down with the introduction of very cheap players because it`s certainly one thing for a consumer to walk in and see a $150 player but be put off by $28+/�24+ discs. HD DVD is certainly in the better position to reduce disc prices I`d have thought, and perhaps that will be part of the forth quarter strategy.

The E1 is �269 at Play.com at the moment, and they even sent me an e-mail offering it to me for �249. Just couldn`t bring myself to do it though - as tempted as I was.