It's always worth remembering that Bluray does not absolutely equal Sony Corp, though certainly they have been the most bullish and outspoken in promoting the format. As a film fan, and a fan of high definition, I can only go where the content goes. I'm certainly concerned about added layers of regional coding and copy protection on Bluray, but I'm also attracted by its higher bandwidth rates. At the same time, I am also hugely taken by the effort HD DVDs backers have been putting into their product from day one. In that respect alone they deserve all the success and attention the format has received these past few months, and more. I can't dismiss a format on grounds of the involvement of a single company I might not look upon favourably however (especially when said company owns Lawrence of Arabia smile ).

Fact is whilst I can cringe over Sony's arrogance and marketing tactics, as a gamer I'd still want a PS3, I like their SXRD products and again, there's that blasted factor of a batch of superb David Lean films under their control (beyond those and a few other exceptions Columbia's catalogue I find to be rather poor quite honestly). By the same token I absolutely despise 20th Century Fox at the moment in regards to the way they have exploited the DVD market for shameful re-issues in recent years, and now with Bluray, beating their chests and practically dictating what buyers will do. This isn't going to make me ignore releases of the many superb classics in their catalogue though as l like I say, I'm a film fan, I want the content, and provided the best effort is put into the release of that content I won't ignore it.

What Bluray must do is put that effort into justifying its claims and premium price tag (that latter of which will drop in 2007 anyway). This is all certainly possible. I do think Sony/Columbia are learning, and they learnt the hard way in not even anticipating HD DVD taking a lead in sales and consumer interest this year. So insignificant is the optical HD media market right now though, it's nothing they can't turn around, and if they and the format's other backers are going to finally get serious at CES next month, then I'll welcome it. The format's exclusive backers can bully their way to success knowing they have vast quantities of content that they can use to lure the consumer. I don't mind them doing this, so long as they're not all trading off the draw of the names of certain big catalogue titles alone, and still making a half arsed job out of the actual disc content and mastering. That would be an awful scenario. Thankfully, one of the only real things we can be grateful of having two formats for is the fact one can apply pressure on the other to buck their ideas and be competitive.

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P.S. The link you did post I found extremely difficult to read. It must be an age gap thing because it read mostly as gibberish.
Don't worry. It's modern games journalism. It's never been very pretty.