I don't think you know what fanboyism is. I didn't post a negative link to justify my purchase. I am quite satisfied with my decision and don't feel the least bit insecure about BD. Faboyism is just spewing mindless propaganda to support one's own, insecure purchase decision. Or in the case of viral marketing, getting paid to share an opinion ad-nausem. I posted a link not from some anti-Sony, Toshiba campaign, and I'm not a fan of Toshiba. I am against Sony because of its business model, and the link is a story about Sony's unethical behaviour. If Sony didn't do it, then there wouldn't be anything to post or be angry about.

The translation of the article is that Sony paid two guys to act like huge Sony PSP fans who created a website - a poor one at that. Sony is well known for stuff like this, like their old graffiti campaign from last summer. This is all in addition to how they hire people to post pro-Sony comments on internet message boards. If that doesn't get you angry, then nothing will. Dishonest companies like this should fail.