I know we're going in circles once again but other factors are things like HD broadcasts - HD already exists in the market place and the number of viewers is growing all the time. Once you get used to HD it's very difficult to accept SD. This will also drive demand for the HD software such as HD-DVD and Blu-Ray. From seeing responses in this forum over the past six months it seems clear the biggest thing holding people back is the format war and until it is resolved many won't jump in. All I can say as always is that you don't know what you're missing. I can see the difference on my 40" Sony Bravia 1080 LCD and on my 15' wide cinema screen the difference is just staggering.

Right now I buy exclusively HD-DVD, but if Blu-Ray gets their act together and starts to deliver image quality comparable to (or better!) than HD-DVD then I will be happy to switch. The one thing that scares me right now (beyond both formats failing) is that the Blu-Ray camp are showing no real intention of moving to VC-1, which is currently the better codec with the disc capacities available, and Blu-Ray's image is generally worse for the use of MPEG2. If Blu-Ray were to win the war and stick with MPEG2 then that would be a serious blow, unless they crack the 50gb discs and increase the bit rate sufficiently to catch up with the VC-1 transfers.

Mark

My Music : My Cinema