Hey GDTS Demonstrates DTS-HD Master Audio for First Time at CES 2006
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DTS Demonstrates DTS-HD Master Audio for First Time at CES 2006
20/12/2005 - 16:30:02


First Public Demonstration of High Definition Video Content Played
with 7.1 Discrete Channels of High Definition Audio

PRESS RELEASE via BUSINESS WIRE - At the 2006 CES (Consumer
Electronics Show), DTS, Inc. (NASDAQ:DTSI) will premiere DTS-HD Master
Audio, the company's high definition surround sound solution for
next-generation high definition media. This marks the first public
demonstration of high definition video content shown in conjunction with 7.1
discrete channels of surround sound that is bit-for-bit identical to the
master soundtrack. Previously announced as DTS-HD, DTS-HD Master Audio has
been selected as an option in the standards for the upcoming Blu-ray Disc
and HD DVD media formats. The company will be holding demonstrations of
DTS-HD Master Audio throughout CES, January 5-8, 2006, at the Las Vegas
Convention Center, North Hall Room #N242.

Presented in 1080p super high definition video, this dramatic
demonstration will include clips of major Hollywood feature films, concert
videos and music videos seen and heard for the first time in both high
definition video and audio. The program itself was produced by Martyn Ware,
founding member of The Human League and Heaven 17, and one of the most
in-demand producers in the UK today.

"The consumer electronics industry is entering a new era, and DTS is
pushing the envelope by making the home entertainment experience completely
come alive," said Jon Kirchner, President and CEO of DTS. "With DTS-HD
Master Audio, for the first time we have sound that matches high definition
video images and allows people to truly live the high definition life."

In addition to producing audio so pure and accurate it is identical to
the master soundtrack and having 7.1-channel discrete sound capability,
DTS-HD Master Audio is also compatible with existing generation equipment
and can deliver a significant increase in sound quality when consumers play
the next-generation discs and players through their current A/V equipment.
DTS-HD Master Audio is an extension of Coherent Acoustics, which is the
digital codec upon which all of DTS' audio technologies in the consumer
electronics space are based, and was built from design to be highly flexible
in anticipation of future requirements and applications.

DTS-HD Master Audio is expected to launch in a variety of the new high
definition players and A/V receivers planned for introduction throughout
2006 from major manufacturers.

It looks as though it is in the works. John I don't think I will be able to make CES this year but this looks pretty interesting.
Greg


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