Thanks for the link.
According to xe.com that works out at �18,315 for dila 1080 and the 1080 scaler. That's about �5k more than you would pay for the plain vanilla JVC if you shopped around (and again probably with even greater savings to be had in the US).
But for that you do get the William Phelps treatment, a later gen scaler and, not to be sniffed at, M's wonderful customer support. That's almost reasonable.

Main System: Trinnov Altitude 32-8-16, 271, 2 x 8KXE, 1 x 8KPP, 6 x M6 Surrounds, Rel No.25, Oppo 203, Zappiti Pro 4K HDR, Roon, WiiM Mini.