Haha, because I don't think there is another word that sort of encompasses how they see themselves so well.

I think most of us use it more of a derogatory term, certainly in the context of the super rich who like to play God, but they use it between themselves as a term of endearment, which sort of says it all really.

I do hold strong views on it, but only recently. I was always of the mind of we will never change anything so no point even thinking too much about it. But it is now a real concern as their agenda for a better world really doesn't mean better for everyone, it just means better for them. It is now going to affect us all, and not in a good way.

No Darling, I've had it months!