Do you believe MQA would have widespread appeal to the subscribers the Amazon competitors would be trying to attract, it is not us it is the ‘younger generation’ they need to attract.
Not particularly; it's all about the marketing message.
When I have discussed MQA with people including the ‘younger generation’ other than HH’s or Roon forum members NOBODY had heard of it or when I took time to explain what it was cared about it.
Of course they haven't heard of it and nor should they be expected to. What is disappointing is that the studios aren't obviously pushing MQA as their "premium offering". If we believe the MQA marketing, it's all about connecting fans to the music, something which SHOULD be sellable either via marketing ("I want to try that out") or via experience ("wow, that sounds great"). Connecting to the music is a good message, but I'm only seeing it from MQA Ltd and not the studios. Playing Devil's Advocate, what does TIDAL Masters really mean to non-cognoscenti? Also, IMO, most MQA sounds non-HiRes, because most of the encoded masters are crap, and I think that's a more serious problem for MQA's reputation.
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