I find it interesting that software seems to be worth less to some people than hardware when it does the same thing; and often better.
The physical hardware entity of a piece of equipment is probably a fraction of the overall equipment cost, but when you remove that hardware entity and replace it with a piece of software, for some the overall cost seems to need to have to be reduced by a disproportionate amount. If a piece of audio kit cost £5k and the hardware costs were £1k of that, even though a piece of software could perform the same, if not better, and software development costs similar, or more, £400 suddenly seems expensive to them.
Or more succinct, to some, software, or probably more accurately the value of software developers time is deemed almost worthless.