Now I'm not a fan of marketing...
I’m a Member of the Chartered Institute of Marketing (CIM). Meridian might have personnel with ‘Marketing’ in their title, but there’s little evidence to suggest that the company adhere to ...
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
That is, from my perspective, there is zero identification and satisfaction of (our) customer requirements. If they actually did so there wouldn’t be any debate on whether or not they were a profitable company.
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