Hi Simon

It may have more to do with market realities. I bought a used LG 55" OLED a few months ago... a previous flagship model, 1080p as was my preference, for £500. I believe it's around 3.5 years old and started life at £8000, indeed I remember seeing it in John Lewis upon launch at that price. Within around 18 months LG had lowered it to £5000, then £3500 and latterly I think it was being cleared at £1800. It sounds like this model is following a similar path?

Cheers

George