I'm really surprised there hasn't been more reaction to this, even given this is an M forum.

Is LG making a bold move, making a loss to dominate the high end market at this size or have they been able to significantly cut costs - maybe through opening another plant.

Or perhaps they have struck some kind of deal with Sevenoaks for future product exclusivity in return for a significant contribution to the price reduction.

Or is there a more sinister reason at play that longer term quality isn't quite what it should be and there's no fix so sell them off as quick as possible.

I am still a little sceptical as there is no chatter anywhere I have found on the web - and even Sevenoaks are not advertising this price.

Very interesting and indeed tempting but I'm trying to resist as have my heart set on the 85-88 inch market where I suspect it will still be some time before we see an OLED and I don't feel others have quite cracked it yet with LCD.

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