Meridian Unplugged - Powered by MrTechGuy.co.uk Forums Discussion Meridian - Systems Exciting Opportunity - Meridian HQ Visit

RECENT MUSINGS

CUSTOMERS
It has always been my experience that it is easier to sell to existing customers, than it is to find new ones.

If you do not treat existing customers as such, they will cease to be customers.

The cost of acquiring new customers is much greater than communicating with and servicing existing customers.

TECHNOLOGY and DOGMA
Wireless speakers are a reality and some are quite/very good.
To not go down this development route using the old mantra that we do not offer convenience over quality is a mistake. We have seen in the past many prospects have chosen convenience. The challenge is to improve the quality by design.

The opposite of this is to recognise that old thinking is no longer relevant and new knowledge has changed attitudes.
HiRes MQA is wonderful and has recently, well almost become "Universal".

SALES CHANNELS

With the advent of the new Meridian Web Site "Find a Dealer" function, I put in my Post Code + 50 mile Radius.

25 Dealers were listed. Of the 25 listed only 4 were listed as being able to demonstrate Meridian Systems.

The great majority of the other 24 were Installation companies.

How times and the fish to fry have changed.

FUTURE

I hope Meridian have got this strategy right for their independent future or possible sale/merger, to or with, another company, as they will need a much broader range of install related products to be of high value as a "One Stop Shop" to Designers Architects and Installers, in this already competitive market.

Hector