I suppose this was inevitable?
Why would Apple want to buy Tidal? The Guardian's response based on this video clip
Apple in talks to buy Tidal published in yesterdays Wall Street Journal Online.
Apple is exploring the possibility of buying Tidal to boost its Apple Music streaming service, eyeing Tidal's strong affiliation with subscriber-attracting major artists such as Jay Z, Beyonce, and Coldplay.
Presumably Apple CEO Tim Cook has done the equation Apple Music + TIDAL = bigger than Spotify?
The exclusives to date on Tidal have felt, primarily because of its small market size, like damp squibs. However, with Apple’s enormous marketing budgets behind them they could shoot into the sky like the Fourth of July fireworks while, in the corner, Spotify sits glumly holding a sparkler.
Would / could they assimilate TIDAL into iTunes/Apple Music (god forbid) or run it alongside?
If the later, what would be (is?) the point of Apple Music that they have only just spent squillions on launching? Or worst case scenario just simple shut TIDAL down!!!
Your views would be welcome!
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