The immediate defence of the Tidal pricing structure on the basis that it's quite good and you're happy to pay what they charge rather misses the point that their pricing structure stinks. £20 in the UK £13.90 in the US and something between in the EU. Have they had to install some special infrastructure to account for the extra cost we pay? Do we have extra content? Does the currency exchange or admin costs of having UK subscribers justify this? Perhaps British artists are paid a higher rate by Tidal if their music is played? Yeah Right.

I too had the 3 month free Tidal subscription and to be honest, I expected/hoped to be won over and sheepishly continue paying the UK subscription rate. But I wasn't, and a large part of it was that the pricing structure is lazy and unjustified (IMHO) and basically a rip-off if you happen to buy your groceries in Sterling.