Meridian Unplugged - Powered by MrTechGuy.co.uk Forums Discussion MQA - Related technology, products and music Re: MQA status?

I think we can’t underestimate the impact of the introduction of MQA to the market from a business point of view.

We tend to look at the merit of the technology from an audiophile point of view in what it can do for us, in vacuum and from an increased capability for us.

From a business perspective, the issue is slightly different. Yes, they ultimately have to please and meet market expectations but they also have to swim in the shark infested water of the competition. MQA has the potential to change the DAC landscape by levelling the plane field or market differentiator that company spend generation to create. I think this can be perceived as an opportunity by some but a threat by others.

The other aspect is how MQA is marketing their technology to manufacturer and trying to penetrate the market. Royalties, fees etc is not something that we are privy to but regardless, I am quite certain that it is nor very clean or fair. We have seen Auralic, now PSAudio fighting what seem to be a no brainer from our perspective....

I am not saying that the evaluation is or is not valid, but that regardless how objective we perceive to be, there is always an angle for someone.

What I sincerely hope is that MQA has the foresight, and the sensitivity to read the market from all aspect and consider all of its stakeholders.