... So, remind me again, what exactly was launched at The Shard more than a year ago? Because I too bought an 'MQA ready' Explorer 2 despite Bob Stuart always saying best business practice is to 'go where the catalogue is'.

From a thread over at Roon's forum:
Originally Posted by NOA
Let's sum up so far:

MQA failed in giving a comprehensive explanation of what it is technically. Ongoing discussion from a lot of people with good knowledge proof this.

MQA realized weeks after public knowing that Auralic needs to hold back its already finished solution at the CES 2016.

MQA does not explain to users how much content and from which labels will be re-encoded and can be delivered (be it download or streaming).

MQA leaves even Roon in an uncertain situation after months of publication.

MQA is one of the worst product launches I can think of in terms of credibility with respect to all surrounding stakeholders.

I don't think this all has been done intentionally to get publicity, it rather shows unbelievable unprofessionalism in all business areas except maybe in the technical one - which still has to be proven
It is really difficult at this point to theorise if there are any other errors/cock-ups that could have been squeezed in to this whole shambles.

Personally, my thoughts are more with 'Major Tom' and associated great memories and this fiasco can wait. Credibility is vital and hard to replace when lost.

~M~


Mostly harmless. Comfortably numb.