Let's just hope that the studios keep up their end of the bargain.
As I am sure you know, Naim are not just a hi-fi company but also a music-label company. Accordingly, when I was at the Marriott, I asked the Naim label stand if they were going to be selling MQA downloads in the future. They did not know what I was talking about. Yet they were sitting in the room next to where the open What HiFi demonstration of MQA was taking place (where, incidentally, some What HiFi staff did not know it was taking place).