Apple's problem is arrogance. This comes from the top down. Remember the iPhone 4 antenna business? Why didn't they just admit there was a problem instead of criticising how customers held the phone? They issue firmware updates for the phones which suddenly transform 3 day battery life into 10 hours but say it must be your apps. Then they release another version of the firmware which doesn't have this problem but don't apologise.

P.S. I have an iPad and iPhone...

Malcolm