An interesting background to Apple's "success" in the Marketplace is outlined in the link below
Worth remembering though that they still only have
** 11% of the US PC Market
** 5% of the Global PC Market
** 20% of the Global Smartphone Market compared to almost 50% for Android (26% to 46% in the US)
** 80%+ of the Tablet Market
So they are still a relatively niche player!!!
http://www.pcmag.com/article2/0,2817,2388591,00.asp
http://www.pcmag.com/article2/0,2817,2388591,00.asp
I'm not sure those stats are fair really. you're comparing one vendor to all the other vendors put together. 11% of the US pc marker puts them in third place as a vendor of personal computers, behind HP and Dell, not bad considering that they don't even try to compete in the budget markets that dell and HP make a lot of sales off. Also, apple gear tends to be in use longer than windows PC's so the sales cycle is slower, making those figures more impressive.
the figure for smartphones is similar, you're talking abut a single model of phone, competing in basically the fairly high end of the smartphone market, competing against a wide variety of android phones from a wide variety of vendors at a wide variety of different price points. you're not wrong, but so what? apple aren't even competing in many of those markets. The fact is, they've gone from not making any mobile phones at all to in one year, single handedly changing the entire market for smartphones and quickly becoming the number 2 smartphone manufacturer behind samsung. not bad at all. Niche they may be, but market and game changing they are too.
as for the tablet market, I think their dominance there is such that most people aren't going out to buy tablets, they're going out to buy iPads.
david
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