I found the article interesting in that the effects mentioned I, like most i suspect, was already aware of.
What it did get me thinking about was actually what we are trying to achieve when listening to music. I think my views differ from the expert, but I don't think this make me wrong!
For me, when listening to music, the aim is to reproduce the original sound. Part of this reproduction involves volume matching, although I don't think of it in this was as I don't have any reference to compare volume levels against. My thinking is that, say when listening to a piano, how my brain perceives a live piano should be exactly the same as how my brain perceives a recording of the same piano when played through my speakers. So compensating with volume difference is IMHO incorrect as my brain would be behaving differently between live and recording.
What I can't get my head around is whether this is correct for all recordings, such as non live or fake recordings such as electronic music or film tracks. I suspect that in this case, it is the sound mixer who determines how they want the audio to sound, therefor if they boost the mix, that is how they want it to sound.