In relation to the Steinway / Lyngdorf system, I knew I had read the marketing bumph below, but it took me a while to find it again

I wonder if we should offer the same "encouragement" to Meridian....... smile

I can only wonder what Marketing person came up with the "rationale" of "make them believe it should be costing them more"
Originally Posted by Steinway / Lyngdorf
This means that the Model C continues to offer the patented three-dimensional room adaptation technology � Room Perfect � and the same fully digital amplification technology as the Model D. Add to this the fact that Steinway Lyngdorf applied the same finishing standards to the Model C and extends a bespoke service for it and one might question the pricing of the product. The Model C is priced at US$148,000 while the Model D is US$188,000. It turns out that the price is really a simple function of size.

"The price difference simply reflects the fact that we used fewer raw materials (components) for the Model C," said Madhavan.

At this level of engineering and craftsmanship, Steinway Lyngdorf actually wondered if they had priced the Model D � and by extension the Model C � too low. Madhavan confirms that the company was told that the Model D should have been priced above US$250,000 but that this was not in keeping with Peter Lyngdorf's purist sentiments. The same applies for the Model C of course.

"Model C is driven by Peter Lyngdorf's desire to give more music lovers the opportunity to experience (aural perfection). He is driven by pure passion. Given the cost of development and such, we could have � and we are told by our clients that we should have � priced it higher. After all, it costs easily above US$300,000 to generate a respectable sound system."

The launch of the Model C serves as an excellent lead into the new Model LS and Model M ranges. According to Peter Lyngdorf, Steinway Lyngdorf has managed to create a home theatre system that improves by between 20-200 percent on any product currently available on the market. But this is an entirely different story ...



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