Whilst the difference projected on a screen is night and day, the average 32"-42" TV screen used in the majority of living rooms is not going to show anywhere near the same advantage. I have a few friends who's investment in a BD player in such circumstances was met with a resounding "so what" by the rest of the family.

I don't dispute that the difference between BD and DVD is discernible by most people, but the value placed on that difference is minimal. I find it interesting that 3 years after starting to sell BD discs, the local Asda (supermarket for those outside the UK) has no more shelf space allocated to it now than initially, and the larger Tesco Extra stores have even less titles on display. I don't remember this slow promotional effort being the case with DVDs a decade ago? I do wonder if it does reflect a general low level of interest in Bluray from Joe Public (as Chrislayer rightly pointed out quite some time ago)?

Regarding mastering quality, I'm all for the studios' occasionally lazy efforts being highlighted and shamed, but sadly I think the points above (allied to downloads and recessionary times) have more bearing on the future of BD than the technical merits of individual releases.

Cheers

George