Another possibility is that ICE is seen as a core strategy to generate main system sales, in which case Meridian's long term goal will be to break into the US market and probably also get into key German marques (the top-end Mercs and BMWs). The Land Rover involvement could simply be a case of a foot in the door so that future opportunities present themselves.

I still think that the brand is confused though.

Roon Developer and ex-moderator of this Forum
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