Super idea:
offer new customers the best possible experience

Totally agree, and M usually does. I hope M have long term strategic plans (they'd better) for Sooloos that make it superior , but Apple have a long tradition of product interface. So why not build/enable/encourage an alternate path using Apple to build volume for M products.

Sometimes, a great strategy is to allocate resources and build what you're best at, and then use others' stuff which complements your approach. Just IMHO. JimK


Roon, Technics SL10 turntable, Meridian 218, Jolida tube DAC, Nuforce STA 200 Amp and passive Swallow Acoustics ALS2 speakers