Meridian Unplugged - Powered by MrTechGuy.co.uk Forums Discussion Meridian - Automotive Meridian for chavs

Maybe, maybe not. My understanding is that the margins on ICE systems are really low (even for premium systems), so this has to be about brand awareness and secondary system sales. I have to believe that the conversion rates will be higher amongst McLaren customers and their passengers than for Evoque customers. Someone with �150k to burn on a McLaren has cash to spare for a �10k or �20k Meridian system, but someone even with a top-of-the-range (oxymoron? moron?) Evoque probably won't be interested.

I laughed... You can talk about cars in this thread as long as it's on topic.

I wonder how much of the Evoque hardware is designed from scratch by M, and how much is bought in from established ICE manufacturers.
Hence the 0.2% THD...

Mark S

On the contrary, I am pretty sure that the sales department has considered this very carefully ...

It certainly does. The Trifield width automatically gets wider as you open the doors.

Another possibility is that ICE is seen as a core strategy to generate main system sales, in which case Meridian's long term goal will be to break into the US market and probably also get into key German marques (the top-end Mercs and BMWs). The Land Rover involvement could simply be a case of a foot in the door so that future opportunities present themselves.

I still think that the brand is confused though.

I think VK is on to something here. Meridian may need a foot in the door.

When I bought my current car I checked out the 7 Series BMW, the Mercedes S Class and the Lexus LS. I bought the Lexus based on quality of sound system.

http://www.clublexus.com/forums/ls4...-tops-in-car-audio-magazine-comparo.html

Mark Levinson (Harmon Kardon) seems to be doing quite well in the luxury auto partnerships. Any time Meridian can be combined with other high end brands it has to increase their overall visibility to potential customers.

I'm interested to know when my G68 will be getting it's upgrades for DTS:Neo6 and Audyssey MultiEQ XT room correction... along with the apodising and Trifield width correction...

This just seems the wrong approach if you are trying for brand recognition. The entry Model gets the Meridian, while the top of the line gets Harmon Kardon (at least over here). That will mean to the general buying public that the Harmon Kardon system is the better of the two as it has been selected for the top model lines. If you are going to make a name for yourself in car audio, you should start with a very select, exclusive, top of the line make and model and then when people hear about it, they will be thrilled if it is able to trickle down to the lesser makes or models. I don't think the current plan will be very positive for Meridian!

IMHO

Wayne

Great! Since we will never buy a 2-wheel drive car here in the Rockies (we already had snow yesterday), we notified LandRover almost two months ago of our intended order-placement for this new smaller Range Rover, without knowing M's involvement. For us, this is a very nice added bonus!

By the way, yes, we prefer a 'British' car-interior over a German/US/Japanese one, and since Jaguar's X-type is no longer an option, there are not many British AWD's or 4WD's of 'reasonable size' available over here.

I heard today that this deal is going to be extended to Jaguar.

Zander

As Jaguar and Range Rover have been sold to Tata, maybe the relationship can be fruitful. I mean India, where Tata is from, has some tatented DSP programmers, as I was told many times (Bangalore region). Chances for a Trifiled bug fix will increase, I'm telling you