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#253761 - 2016-09-21 15:30 Apple in talks with racing carmaker McLaren
Registered: 2007-09-23
Posts: 1,580
Syles Offline
Working on the ultimate question
Syles Offline
Working on the ultimate question

Registered: 2007-09-23
Posts: 1,580
Loc: London, UK
It seems that they may still be in the market of car making...

Apple in talks with racing carmaker McLaren

I guess it'll be another Meridian and Apple product that's too expensive for me.

It'll be interesting to see if Apple Car Play somehow gets the M treatment though.

All the best,
Steve


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#253764 - 2016-09-21 16:56 Re: Apple in talks with luxury carmaker McLaren [Re: Syles]
Registered: 2004-08-07
Posts: 7,521
Ian Offline
President of the Imperial Galactic Government
Ian Offline
President of the Imperial Galactic Government

Registered: 2004-08-07
Posts: 7,521
Loc: Surrey, England, UK
Last I heard (industry source), Apple had pulled the idea of building a car and was instead going to concentrate on developing the control systems behind them.

Not sure of the timing of both bits of info.


Meridian owner since 1992
DSP5000 96/24, MC200, Prime & PSU, Focal Elear, Explorer 1 & 2, F80, 200/203 and various Sonos.
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#253766 - 2016-09-21 17:32 Re: Apple in talks with luxury carmaker McLaren [Re: Ian]
Registered: 2002-08-28
Posts: 4,326
Mr Meridian Offline
President of the Imperial Galactic Government
Mr Meridian Offline
President of the Imperial Galactic Government

Registered: 2002-08-28
Posts: 4,326
Loc: Perthshire, Scotland
Lordy, can you imagine? Car crashes and incidents all over the place and nowt but a resolutely cheery smile from Tim Cook, with no acknowledgement of any problem whatsoever!

Cheers

Cynic of Perth

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#253767 - 2016-09-21 17:47 Re: Apple in talks with luxury carmaker McLaren [Re: Mr Meridian]
Registered: 2007-09-23
Posts: 1,580
Syles Offline
Working on the ultimate question
Syles Offline
Working on the ultimate question

Registered: 2007-09-23
Posts: 1,580
Loc: London, UK
Apparently, it is being denied by McLaren.



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#253771 - 2016-09-21 18:52 Re: Apple in talks with luxury carmaker McLaren [Re: Syles]
Registered: 2011-02-02
Posts: 2,262
Hector Offline
Senior Shouting Officer
Hector Offline
Senior Shouting Officer

Registered: 2011-02-02
Posts: 2,262
Loc: Midlands, UK
Then it's probably true, as per recent televised F1 sale denial, by small snow capped Swiss town, Berniec Le Stone (twinned with our local village Silverstone).

Hector


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A capella to Zydeco
Edited by Hector; 2016-09-22 15:11.
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#253775 - 2016-09-21 19:16 Re: Apple in talks with luxury carmaker McLaren [Re: Hector]
Registered: 2004-08-07
Posts: 7,521
Ian Offline
President of the Imperial Galactic Government
Ian Offline
President of the Imperial Galactic Government

Registered: 2004-08-07
Posts: 7,521
Loc: Surrey, England, UK
The denial was carefully worded. In the report I read (Autosport) I think it only mentioned an investment and glossed over any potential sale.

You can see the appeal to Apple but not so sure about McLaren and Ron Dennis. Wonder how much choice they have in the matter.


Meridian owner since 1992
DSP5000 96/24, MC200, Prime & PSU, Focal Elear, Explorer 1 & 2, F80, 200/203 and various Sonos.
Edited by Ian; 2016-09-22 07:21. Edit Reason: Added Autosport link
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#253790 - 2016-09-22 07:26 Re: Apple in talks with luxury carmaker McLaren [Re: Ian]
Registered: 2004-08-07
Posts: 7,521
Ian Offline
President of the Imperial Galactic Government
Ian Offline
President of the Imperial Galactic Government

Registered: 2004-08-07
Posts: 7,521
Loc: Surrey, England, UK
More I think about this, the more I think it's a bad move. Surely the type of people buying a McLaren are the type of people wanting to drive it, not be driven by an autonomous control system developed by Apple.


Meridian owner since 1992
DSP5000 96/24, MC200, Prime & PSU, Focal Elear, Explorer 1 & 2, F80, 200/203 and various Sonos.
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#253804 - 2016-09-22 13:19 Re: Apple in talks with luxury carmaker McLaren [Re: Ian]
Registered: 2001-08-11
Posts: 1,712
MalcolmW Offline
Knows where his towel is
MalcolmW Offline
Knows where his towel is

Registered: 2001-08-11
Posts: 1,712
Loc: Hampshire/Wiltshire Borders, U...
Apple buying McLaren makes some sense in brand synergy terms (perceived as high end, very expensive and exclusive...) and provides a platform for demonstrating in-car electronics and connectivity (CarPlay plus) rather than autonomous vehicles.

I don't think Apple see themselves as either a competitor to Tesla (mass market mid-range) or Google (mass market lower end).

BTW, the best description I have yet seen of a problem to solve with self-piloting cars is:

What happens when two of these cars meet in opposite directions on a single track country lane? How do they decide who backs up and into where? As the software developers live in California (and not Devon) it's probably an issue they haven't considered.


Malcolm
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#253808 - 2016-09-22 14:01 Re: Apple in talks with luxury carmaker McLaren [Re: MalcolmW]
Registered: 2004-08-07
Posts: 7,521
Ian Offline
President of the Imperial Galactic Government
Ian Offline
President of the Imperial Galactic Government

Registered: 2004-08-07
Posts: 7,521
Loc: Surrey, England, UK
They wont get into that situation in the first place. Car to car/infrastructure will make both cars aware that they both want to use a single lane and will negotiate who goes first. Unless one of the cars is being driven in white van mode, in which case it will simple scrape past the other.


Meridian owner since 1992
DSP5000 96/24, MC200, Prime & PSU, Focal Elear, Explorer 1 & 2, F80, 200/203 and various Sonos.
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#253812 - 2016-09-22 14:55 Re: Apple in talks with luxury carmaker McLaren [Re: Ian]
Registered: 2002-08-28
Posts: 4,326
Mr Meridian Offline
President of the Imperial Galactic Government
Mr Meridian Offline
President of the Imperial Galactic Government

Registered: 2002-08-28
Posts: 4,326
Loc: Perthshire, Scotland
Interesting that this story has made it to the BBC news website

Suggestions that it may also be for the side project expertise which McLaren provides as a consultancy.

Cheers

George

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