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#125803 - 2010-09-22 15:25 Re: Meridian for chavs [Re: MalcolmW]
Registered: 2004-04-15
Posts: 12,483
VirusKiller Offline
Don't Panic
VirusKiller Offline
Don't Panic

Registered: 2004-04-15
Posts: 12,483
Loc: nr. Milton Keynes, UK
Originally Posted By: MalcolmW
The Mclaren tie in is good high end stuff but this is just a few hundred systems. You need a higher volume to make sense of the economics and hence LR.
Maybe, maybe not. My understanding is that the margins on ICE systems are really low (even for premium systems), so this has to be about brand awareness and secondary system sales. I have to believe that the conversion rates will be higher amongst McLaren customers and their passengers than for Evoque customers. Someone with 150k to burn on a McLaren has cash to spare for a 10k or 20k Meridian system, but someone even with a top-of-the-range (oxymoron? moron?) Evoque probably won't be interested.

Quote:
BTW, is it alright to talk about cars now or is it still taboo? grin
I laughed... You can talk about cars in this thread as long as it's on topic. wink


Roon Developer and ex-moderator of this Forum
I am #25 in the HH1 photo of fame.
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#125806 - 2010-09-22 15:48 Re: Meridian for chavs [Re: MalcolmW]
Registered: 2003-09-22
Posts: 392
MarkS Offline
Hitchhiker
MarkS Offline
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Registered: 2003-09-22
Posts: 392
Loc: Wiltshire, England
Originally Posted By: MalcolmW
You are correct about QA on automotive supply. The wide temperature range and vibration all serve to expose quality problems. Just look at Linn on Aston Martins. They caught a big cold with their stuff.

I wonder how much of the Evoque hardware is designed from scratch by M, and how much is bought in from established ICE manufacturers.
Originally Posted By: MalcolmW
In reality, you don't need the "ultimate" Meridian sound in the car. The environment just doesn't lend itself to ultra HiFi. Maybe the mid market option is the way to go.

Hence the 0.2% THD...

Mark S


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#125809 - 2010-09-22 16:51 Re: Meridian for chavs [Re: Ronnie]
Registered: 2000-12-26
Posts: 859
Evdberg Offline
Pan-dimensional being
Evdberg Offline
Pan-dimensional being

Registered: 2000-12-26
Posts: 859
Loc: The Netherlands
Originally Posted By: Ronnie
* The release of new Processors without any design considerations for the thousands of installed users of DSP's without Speakerlink

On the contrary, I am pretty sure that the sales department has considered this very carefully ...

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#125812 - 2010-09-22 17:19 Re: Meridian for chavs [Re: Carl]
Registered: 2006-11-08
Posts: 4,033
dpstjp Offline
Vogon Civil Servant
dpstjp Offline
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Registered: 2006-11-08
Posts: 4,033
Loc: London, England
Originally Posted By: Carl
I wonder if width works in this setup blush

Regards,
Carl


It certainly does. The Trifield width automatically gets wider as you open the doors.


Sooloos, Roon, G series (with LPS upgrade), 800 series (with LPS upgrade), HD621, AC200, Prime and PS, DSPs old and new.

Purdeys, Moke, Leica, 'Blad. Only the best.
Edited by dpstjp; 2010-09-22 17:20.
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#125813 - 2010-09-22 17:27 Re: Meridian for chavs [Re: dpstjp]
Registered: 2004-04-15
Posts: 12,483
VirusKiller Offline
Don't Panic
VirusKiller Offline
Don't Panic

Registered: 2004-04-15
Posts: 12,483
Loc: nr. Milton Keynes, UK
Another possibility is that ICE is seen as a core strategy to generate main system sales, in which case Meridian's long term goal will be to break into the US market and probably also get into key German marques (the top-end Mercs and BMWs). The Land Rover involvement could simply be a case of a foot in the door so that future opportunities present themselves.

I still think that the brand is confused though.


Roon Developer and ex-moderator of this Forum
I am #25 in the HH1 photo of fame.
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#125814 - 2010-09-22 17:30 Re: Meridian for chavs [Re: dpstjp]
Registered: 2004-08-07
Posts: 7,704
Ian Offline
President of the Imperial Galactic Government
Ian Offline
President of the Imperial Galactic Government

Registered: 2004-08-07
Posts: 7,704
Loc: Surrey, England, UK
Originally Posted By: dpstjp
The Trifield width automatically gets wider as you open the doors.
laugh



Meridian owner since 1992
DSP5000 96/24, MC200, roon (ROCK 8Gi5 Nuc), Prime & PSU, Focal Elear, Explorer 1 & 2, F80, 200/203 and various Sonos.
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#125818 - 2010-09-22 19:19 Re: Meridian for chavs [Re: VirusKiller]
Registered: 2010-08-13
Posts: 275
GaryArthur Offline
Hitchhiker
GaryArthur Offline
Hitchhiker

Registered: 2010-08-13
Posts: 275
Loc: Las Vegas, Nevada, USA
Originally Posted By: VirusKiller
Another possibility is that ICE is seen as a core strategy to generate main system sales, in which case Meridian's long term goal will be to break into the US market and probably also get into key German marques (the top-end Mercs and BMWs). The Land Rover involvement could simply be a case of a foot in the door so that future opportunities present themselves.

I still think that the brand is confused though.


I think VK is on to something here. Meridian may need a foot in the door.

When I bought my current car I checked out the 7 Series BMW, the Mercedes S Class and the Lexus LS. I bought the Lexus based on quality of sound system.

http://www.clublexus.com/forums/ls460-ls...ne-comparo.html

Mark Levinson (Harmon Kardon) seems to be doing quite well in the luxury auto partnerships. Any time Meridian can be combined with other high end brands it has to increase their overall visibility to potential customers.

Edited by GaryArthur; 2010-09-22 19:25.
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#125821 - 2010-09-22 19:49 Re: Meridian for chavs [Re: GaryArthur]
Registered: 2010-02-14
Posts: 315
David Haworth Offline
Hitchhiker
David Haworth Offline
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Registered: 2010-02-14
Posts: 315
Loc: Warrington, United Kingdom
I'm interested to know when my G68 will be getting it's upgrades for DTS:Neo6 and Audyssey MultiEQ XT room correction... along with the apodising and Trifield width correction...


Lounge: LG 55B6v, Lyngdorf TDAI2170, Anthony Gallo Reference AV, M&K MX7000SF, RPi, AppleTV, Some crappy Sony bluray
Office: NuForce HDP, Parasound Zamp, Monitor Audio CPW Gold
Headphones: Sennheiser HD6XX, B&O H6mk2
Should sell sometime: 568 + 3xDSP33
Land Rover Discovery with 825w Meridian sound system
Explorer v1
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#125822 - 2010-09-22 20:42 Re: Meridian for chavs [Re: VirusKiller]
Registered: 2007-10-24
Posts: 228
Wayne Offline
Hitchhiker
Wayne Offline
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Registered: 2007-10-24
Posts: 228
Loc: AB, Canada
This just seems the wrong approach if you are trying for brand recognition. The entry Model gets the Meridian, while the top of the line gets Harmon Kardon (at least over here). That will mean to the general buying public that the Harmon Kardon system is the better of the two as it has been selected for the top model lines. If you are going to make a name for yourself in car audio, you should start with a very select, exclusive, top of the line make and model and then when people hear about it, they will be thrilled if it is able to trickle down to the lesser makes or models. I don't think the current plan will be very positive for Meridian!

IMHO

Wayne


System 1: 861v6+ID40, UHD722, DSP640x2, DSP520C, DSP320x2, DSWx2, Sony XBR-100Z9D, Oppo UDP-203, Kaleidescape, AppleTV 4K
System 2: 808.3 upgraded to 808v6, MC200, HD621, DSP8000.2 with SE Upgrade
System 3: F80
Currently unused: DSP3200x4, DSP33x2, DSP33C, D1500, DSP420x2, G68ADV, G98DH, HD421
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#125840 - 2010-09-23 03:37 Re: Meridian for chavs [Re: Wayne]
Registered: 2008-10-01
Posts: 124
Gekke Henkie Offline
Hitchhiker
Gekke Henkie Offline
Hitchhiker

Registered: 2008-10-01
Posts: 124
Loc: Alberta, Canada
Great! Since we will never buy a 2-wheel drive car here in the Rockies (we already had snow yesterday), we notified LandRover almost two months ago of our intended order-placement for this new smaller Range Rover, without knowing M's involvement. For us, this is a very nice added bonus!

By the way, yes, we prefer a 'British' car-interior over a German/US/Japanese one, and since Jaguar's X-type is no longer an option, there are not many British AWD's or 4WD's of 'reasonable size' available over here.

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#125861 - 2010-09-23 15:49 Re: Meridian for chavs [Re: Gekke Henkie]
Registered: 2005-03-14
Posts: 90
Zanderbarfly Offline
Hitchhiker
Zanderbarfly Offline
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Registered: 2005-03-14
Posts: 90
Loc: Edinburgh, UK
I heard today that this deal is going to be extended to Jaguar.

Zander


861v6, 800, HD621, DSP5500 (x7), DSP5000 (x2), Sooloos C15
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#125868 - 2010-09-23 17:23 Re: Meridian for chavs [Re: Zanderbarfly]
Registered: 2000-06-24
Posts: 561
Andreas Offline
Paranoid android
Andreas Offline
Paranoid android

Registered: 2000-06-24
Posts: 561
Loc: Hamburg, Germany
As Jaguar and Range Rover have been sold to Tata, maybe the relationship can be fruitful. I mean India, where Tata is from, has some tatented DSP programmers, as I was told many times (Bangalore region). Chances for a Trifiled bug fix will increase, I'm telling you grin


Cheers, Andreas
My Meridian history 565/519 (1996), 861 (2000), to G68ADV, to 561 today, tri-axial cardioid studio monitors, self build acoustic measures, ceiling sails, corner bass traps, trial Helmholtz resonator, REW, Apple (TV, Mac, IPAD), SBT, Calman
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