Looking at their books I believe they have been making decisions based on cashflow rather than based on what the market wants.
I genuinely believe that they have made a decision to move into the custom install market, and aim their products at a customer where money is not really an issue, it is more about getting the system they want in place. Aim it at customers where recession doesn't really affect them, because they always have money.
Why do this? Because if it does work, you can develop very few new products at a cheap price with great returns. If it works.

If you don't have the cash to develop lots of new product....well.....you don't develop lots new product.

But the problem with that is those customers often didn't always have money, we are seeing a new generation of customer who fall into that category that have absolutely no clue who Meridian are. They haven't grown up reading the HI-Fi mags drooling over reviews of Meridian, Naim, Linn etc. They have grown up with the internet and brands like Sonos, who as far as they are concerned do everything they need.


Can you now install Sooloos on any computer as long as you have a Meridian DAC or Endpoint?
I'm a Meridian fan and I don't know if you can?

If I were Meridian I would be advertising like mad on Facebook, Twitter, HiFi press that customers can download Sooloos, install it and run it as long as it sees a Meridian product, that could be the Explorer, Charge £99 for it, think of it as cheap advertising, or an MS200, charge £199 and sell them in numbers, just get people buying Meridian.

Then speak to someone like Bluesound, use their products but put that special Meridian sauce on them, make sure they all also act as a Meridian end point and charge 25% more.

Imagine this with a pair of DSP speakers attached....

[Linked Image from bluesound.com]

http://www.bluesound.com/en-gb/products/node-2/?cl

Or this controlled by Sooloos with that magical Meridian sonic signature and your favourite analogue speakers attached...

[Linked Image from bluesound.com]

http://www.bluesound.com/en-gb/products/powernode-2/?cl


Or a nice wireless unit in the den still controlled by your Sooloos app...

[Linked Image from bluesound.com]

http://www.bluesound.com/en-gb/products/pulse-mini/?cl




This is the sort of product people want, this is where you next DSP8000 customer starts. If they don't know who you are why do you think they will want your product?



I would love to spend a month at Meridian HQ.

No Darling, I've had it months!