Mmm Interesting! Rumor: Apple deliberately delayed Tidal app updates to help Beats Music relaunch.

Looks like it's gloves off time with those nasty post Jobs era people at Apple. Maybe this is the sort of thing they have to do now their previous cutting edge has been severely blunted by the absence of Jobs and iPhone sales are rightly plummeting (thanks Samsung S7, LG G5, HTC 10 etc.) with a resulting profits drop of a whopping 13% Apple revenue falls for first time since 2003. .

Clearly the (almost) exclusive streaming rights Jay Z has to both Beyonce (and don't forget the recently deceased) Prince's work is starting to trouble it's closest competitor Apple Music (forget Spotify they're over the hills and far away with 30M subscribers).

I suppose we have to wait a few weeks yet to see how much extra traction there has been with the recent massive increase in TIDAL Subscribers for the Beyonce & Prince releases. The purple one's unfortunate death will keep people re-visiting his work for some time yet and will be further sustained when the (no doubt) stream of re-hashed greatest hits, 2 for 1s etc hit the (digital) shelves, but artists like Beyonce only produce something every few years which doesn't lead to the required levels of sustainability Mr Z seeks for TIDAL.

Maybe now though we can understand the almost indecent haste with which Apple got into the Music streaming business proper!

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