Originally Posted by Cliff.
I think the additional audio payload is irrelevant - just watch the extras disappear if the studios think they can make more money out of the release (or releases). The latter will be the sole driver IMHO. Also, we are on the verge of 4k BR so it's difficult to predict the future. My money is on object-based audio becoming the norm.
Very true. They argue what will drive disc sales; more special features or an Atmos mix. I believe Atmos will come into its own when UHD Blu_Ray becomes a reality. They you will have a clear correlation between media and quality: DVD-Dolby digital, Blu-Ray-Dolby TruHD or DTS Master, UHD Blu-Ray-Dolby Atmos.

Meridian Advocate