Originally Posted by VirusKiller
The trouble is Cliff, isn't it Dolby and co. who are pushing this, not the studios (who will have to invest in capital and expertise to achieve this, much like 3D...).

Or have the studios been asking for this?
I think you�re right, it�s Dolby (and now DTS) who are pushing on this. Dolby is arguing that mixing in Atmos doesn't impose significant time or creative penalties on a studio's existing workflow and that the post production process automatically creates 5.1 and 7.1 mixes of a movie which are used for unmodified cinemas and home video distribution. They are also pointing out that film sound mixers love the extra control these formats provide.

On the downside, it�s a significant financial outlay to equip a cinema for Atmos, but if it puts more bums on seats�

We�ll see.

Main system - Sources (Kodi-HTPC, Vero 4k, FireTV, Sat) into Trinnov Altitude 32 (8-16) (+Roon), Trinnov Amplitude 8 amp & Vivid Audio (Giya G3, V1.5) and REL Stentor III speakers. Others: F80 + Raspberry Pi and other Pi systems.