I think this is a great opportunity for dealers to offer free in-store upgrades, subject to registration etc. Another option is to offer unlimtited in-store firmware upgrades for a fixed price (over a period of time).

I know if I lived closer , I wouldn't hesitate to visit Rick but there aren't that many proactive dealers on this board. Is that because:

a) This board thinks to highly of itself (and dealers don't want us)?
b) Dealers are not experienced in making money from software?
c) Dealers are terrible at marketing?
d) All of the above!

Personally I would be happy to pay for the firmware although I don't see why that would change M's stance about protecting their product(s). (i.e. the reason they give for their current stand).

As an aside - wouldn't it bolsters M's point of view if the software did damage the equipment? Extra repair sales and more appreciation of what they do?

Cheers
Tom





Main: G61SL, 218, HD621, 2*7200SE, 7200HCSE, M6s, DSW, Apple TV 4K, NUC (Roon server)
Secondary: Wiim Pro, 3200, Audio Core 200
F80